About

About us

We are a brand which has been born into mother nature. It’s time to create a new feeling.

After looking at alternatives

Our journey began in 2018

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A perfect fit for your every day life

Designed to be versatile

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Simplicity in design and form

We’re just getting started

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Our incredible team are here for you

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Nicole Williams

Company Director
“Profit in business comes from repeat customers; customers that boast about your product and service, and that bring friends with them.”


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Bjorn Gunnarson

Head of Design
“Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.”


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Charlotte Banks

Research & Development
“You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer service culture can’t be copied.”


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Sam Gallagher

Customer Support
“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.”


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I’m so happy with the service from Shoptimizer – my order was delivered within 48 hours and the thought and care they put into their products really stands out. Plus, their support is just awesome!
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Sean Walsh
London, UK
Fabulous top bought as a birthday gift for a friend who wears it almost every day. Smart packaging which looks exciting and special. Very good on delivery. Will purchase it again as a gift and for myself!
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Astrid Sorensen
Oslo, Norway

In the press

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